Brands

Eberhard

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      The Eberhard watch company was founded at La Chaux-de-Fonds, Switzerland, in 1887 as the Maison d’Horlogerie Eberhard & Co. With a history of well over 125 years, its name has stood its ground ever since as a synonym for tradition, commitment and innovation. In the 1980’s Eberhard launched their regatta watch with…

Frederique Constant

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      The Frederique Constant SA company is established in Geneva, Switzerland, in its current form in 1988 by the Dutch entrepreneur Peter Constant Stas and his wife Aletta Francoise Frédérique Stas-Bax. The brand is involved in all the stages of watch production, from initial design to final assembly. Their first collection was launched in 1992. At…

Girard-Perregaux

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    In 1791, at the age of 19, watchmaker and goldsmith Jean-François Beautte designed his first watches, and created a manufacturing company in Geneva. Some 60 years later, watchmaker Constant Girard founded the Girard & Cie firm in 1852 in La Chaux-de-Fonds, Switzerland. After he married Marie Perregaux in 1854, the Girard-Perregaux Manufacture was…

Habring²

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    The Austrian watchmakers Richard Habring and his wife Maria Kristina founded their company Habring Uhrentechnik OG in 2003 in Völkermarkt, Austria. In 2004 they introduced their own brandname Habring². After having made two prototypes of Regatta Yachttimers for the Dutch brand TNG (see the TNG section here),  Habring² developed its own regatta watch in 2007…

Heuer

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      Edouard Heuer started his watch company in 1860 at St-Imier in Switserland. Since then the brand has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. The patent of  Heuer’s first chronograph is from 1882! Heuer grows in the first half of the 20th century by building…

Lemania

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    Alfred Lugrin founded his Swiss watch company Lugrin S.A in 1884. The company focussed primarily on high quality movements and complications such as repeaters and calendars, with a special competence in chronographs. The tradename Lemania was adopted in the 1920’s, and was branded onto watches from the 1930’s into the 1960’s. In 1932…

Lorenz

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      The Italian Tullio Boletta founded his company La Regale in 1934 in Milan, Italy. During the first years Boletta sold  swiss made watches that were not made by himself. The name Lorenz was adopted in 1938, and was named after a technician whom Bolletta had previously worked for. Some 13 years later,…

Louis Vuitton

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    Louis Vuitton founded his fashion house Louis Vuitton Malletier in 1854 in Paris, France. The brand is mainly known for their luxury small leather and travel goods, but started to manufacture watches in their first workshop at La Chaux-de-Fonds, Switzerland in 2002. The first Tambour models were launched later that year. By 1983 Louis Vuitton was taking…

Maurice Lacroix

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    The history of Maurice Lacroix begins in 1961 with the establishment of an assemblage business in Saignelégier, Switzerland, by the parent company Desco von Schulthess AG. Initially watches were manufactured for customers under different brand names. In 1975 the first watch model under the name of Maurice Lacroix comes to market in Australia,…

Memosail 1972 – 1982

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    In 1926 Ebauches SA was created by three major watch companies (A. Schild AG, Fabrique d’Horlogerie de Fontainemelon and A. Michel AG), as a holding company for Swiss watch movement manufacturers. The purpose of this merger was to bring order in this chaotic industry, and to keep the prices of watch movements from…